![]() ![]() This leads to discrepancies as the installs will surface in Google but not in Free App Analytics. Google does not report installs from Google Search-specific campaigns on iOS. Google Search iOS operates differently from all other Google properties. This has the potential to show a higher number of events in Google’s dashboard when compared to Kochava. The default setting for events is 24 hours from the last attribution that has occurred for a device. If the event postback is set to send all we will only record the claims from Google for events that passed the minimum time threshold set for that event. Kochava has the ability to set a minimum time to reengagement window for events. For example, if a user clicks an ad on July 4th, then launches the App for the first time July 5th, the install will surface in Google as occurred on July 4th and in Free App Analytics on July 5th. Google reports the install data as the time of the click, whereas Free App Analytics reports the install date as the time of the install. This also impacts all subsequent post-install events, as Free App Analytics surface them under the true winner, while Google will report these as Google-driven events. ![]() This causes an install to surface in the SAN partner but a claim to surface in Free App Analytics. If there is an eligible click or impression from a different network that is more recent than the click/impression reported by the SAN, Free App Analytics awards attribution to the true winner. When a SAN claims an install, Free App Analytics compares that to all other campaigns for the App. NOTE: For more information about integrating with Facebook, refer to our Create a Facebook Campaign support documentation.įree App Analytics has insight into all campaigns currently being run through Free App Analytics, whereas individual networks have insight into only the campaigns they run. Using both Free App Analytics and the Facebook SDK can also cause a discrepancy in the install count in cases of latent data. If an App is tracking events using the Facebook SDK, any event postbacks from Free App Analytics can cause a discrepancy in the event counts because the Facebook system receives events from both Free App Analytics and the Facebook SDK. For example, if a user clicks an ad on July 4th, then launches the App for the first time July 5th, the install will surface in Facebook as occurred on July 4th and in Free App Analytics on July 5th. This has the potential to show a higher number of events in Facebooks dashboard when compared to Kochava.įacebook reports the install date as the time of the click, whereas Free App Analytics reports the install date as the time of the install. If the event postback is set to send all we will only record the claims from Facebook for events that passed the minimum time threshold set for that event. ![]() This also impacts all subsequent post-install events, as Free App Analytics surface them under the true winner, while Facebook will report these as Facebook-driven events. Free App Analytics has insight into all campaigns currently being run through Free App Analytics, whereas individual networks have insight into only the campaigns they run. ![]()
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